• THE STRATEGY
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• STRATEGY EVALUATION
  • 
• IMPLEMENTATION
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• INJURY PRIORITIES
  • 
• RESOURCES
  • 
• PROGRAMMES DATABASE
  • 
• LINKS
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• SITE MAP
  • 
• CONTACT
  • 
• ABOUT
  • 

• The Strategy
• Strategy Framework
• Why a Strategy?
• Principles
• Treaty of Waitangi
• Vision & goals
• • 1 Raise awareness
  • 2 Strengthen capability
  • 3 Develop safe systems
  • 4 Enhance policy
  • 5 Collaborate
  • 6 Advance knowledge
  • 7 Develop interventions
  • 8 Resource appropriately
  • 9 Implement national strategies
  • 10 Foster leadership
• Delivering the Strategy
• Statistics

Raise awareness

Objective 1

Raise awareness and commitment to injury prevention.

	Raise awareness and acceptance that most injuries can be prevented.
	Promote positive attitudes toward injury prevention.
	Raise commitment and motivation for improved injury prevention among government and non-government organisations, the wider community and specific settings such as workplaces, farms, public places, marae, schools, homes, roads, and sport and recreational environments, and groups such as iwi, ethnic communities, new migrants and rural communities.
	Encourage individuals and groups to be actively involved in injury prevention.
	Promote a community development/action approach to injury prevention.
	Establish visions and targets for injury prevention that motivate and encourage commitment to action.
	Ensure that injury prevention is given an appropriate level of consideration in decision-making relative to other goals such as production (in the workplace), convenience (on the roads), pleasure (in sport) and appearance (in design).
	Provide incentives that promote positive injury prevention behaviours and environmental changes.